Friday, 19 November 2010

4 Logos (good and bad)

Bad logos 
Not to say they're all that bad, especially when you have thousands of different companies in a specific location and all of them need their own logos. Example, if you were travelling through Malaysia to Kota Tinggi, you would have passed car factories, tyre repair shops, barber shops, 7-Elevens, restaurants, and by then the artistic value of logos reduce to naught. Not that it matters; we just want to get to that chendol stall on the roadside. 
 "Can't Fail Cafe" can't fail. It catches attention, but in case tt's not a logo, below are 2 more...

The "TS" Da Cheng Che Hang logo resembles the Taisei Corporation logo that deals with Japanese cartoon figurines and toys. If you can't read Chinese, you can't tell it's about cars.
"Photo Art Association of Singapore" does not seem very artistic or eye-catching. Maybe it's about bird-watching in Singapore (white bird below Singapore map in the middle).

Good Logos
Logos that one can identify quickly, usually the branded ones, or logos that are just attractive to the layman (eg. McDonald's) are considerably good logos.
Louis Vuitton is well-branded; having the LV letters or the flowery background on you identifies you with the brand immediately.
"J Team Productions" founded by local director Jack Neo. I wanna' work there in the future.